Scheduling New Ideas Mid-Post

Here’s a simple little blogging trick that I’ve just recently started doing by accident, but it may help you, too. First, if you’re using WordPress but don’t have the Editorial Calendar plugin, go get it right now. It really helps organize your...

Critical guidance issued by the FTC

The Federal Trade Commission today announced that it’s issued revised guidance on a couple of issues critical to the online world: Product reviews/endorsements by bloggers Testimonials in advertising/Celebrity endorsements These issues are tightly related in...

Blogging: Technology or communication?

I was talking with a client today about using blogs and other social media functionality. We quickly ran into a distinction in our conversation — though we might talk about using a blog [or a community, or whatever] in conversing with customers, and we might use...