by Laura Creekmore | Oct 5, 2009 | Blogging
Today, the Federal Trade Commission issued new guidance about product reviews on blogs and on testimonials in advertising. The rules are scheduled to go into effect Dec. 1, 2009, and they have disaster written all over them. I’m going to be writing here as if I...
by Laura Creekmore | Oct 5, 2009 | Blogging
The Federal Trade Commission today announced that it’s issued revised guidance on a couple of issues critical to the online world: Product reviews/endorsements by bloggers Testimonials in advertising/Celebrity endorsements These issues are tightly related in...
by Laura Creekmore | Oct 1, 2009 | Blogging
I was talking with a client today about using blogs and other social media functionality. We quickly ran into a distinction in our conversation — though we might talk about using a blog [or a community, or whatever] in conversing with customers, and we might use...
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