Topics from Junior League of Nashville training, 4/29/2010

Today at lunch and again this evening, I’m speaking to members of the Junior League of Nashville about managing your online identity. Because the audience is going to be very diverse in age range and current technology adoption, most of our discussion is likely to be Q&A around the topics of online identity and privacy, and on the flip side, taking full advantage of social media for personal or business reasons.

We’re going to use these links as our jumping-off points. I’ll report back tomorrow on how it goes!

In case you weren’t scared already….

The Motrin Moms debacle

Oversharing and location awareness

Kevin Colvin, busted for his Halloween partying

Most of us have been guilty of sending angry emails.

Managing your online identity

Everything you want to know about online privacy

Managing your privacy on Facebook

Get started with Twitter

Share photos: Flickr and Picasa

Share videos: YouTube and Vimeo

Location services: Foursquare and Gowalla

Special cases

Teaching your kids about media

Find where your audience lives and meet them there

When you find your customers are using a service like Twitter, your presence becomes a requirement.

Twitter’s been around since early 2007. It really started breaking out in the tech community after its debut at South by Southwest 2007. In the last several months, it’s grown significantly. I think the many mainstream media outlets sticking their toes in the water are having a big impact here, much as more Web- and tech-focused folks wouldn’t want to admit it.

I’ve used Twitter more and more in recent months, for two reasons:

  • It helps me stay in touch with trends and thought leaders in digital media.
  • I have a number of real-world friends using Twitter regularly.

Companies exploring Twitter usage now can take advantage of both of these areas, but significantly for organizations, when you find your customers are using a service like Twitter, your presence becomes a requirement.

As communications and technology continue to change rapidly, it’s critical that we continue to assess how our target market likes to find and receive information. To do that, we have to always be open to new possibilities ourselves.

Why I care how Twitter makes money

My concerns with Twitter’s business model are personal.

Today there was yet more talk about Twitter’s business model, this time on the O’Reilly site. Sarah Milstein wonders why I care how Twitter makes money.

Frankly, my reason is simple and selfish. I like Twitter. I’ve found it to be among the most valuable of my personal networking tools. It’s my first-to-ask group when I need something — whether it be advice on Nashville traffic or how to install a content management system. So yes, the Twitter business model matters to me — I want the service to succeed.