by Laura Creekmore | Jul 20, 2011 | Content strategy, Marketing, Speaking
Update, 8/6/2011: If you wanted to see the slides from my talk on content strategy and marketing yesterday, they’re now available on SlideShare. I’m really excited about an upcoming event — I’m speaking to the Nashville Chamber’s...
by Laura Creekmore | Jul 14, 2011 | Content strategy, Information management, Metadata
Confessions first: Working with metadata is one of my favorite parts of content strategy. I’m just enough of a geek to really appreciate the nitty-gritty details and what happens behind the scenes. But I’m grounded enough to know that just the word...
by Laura Creekmore | Jul 11, 2011 | Analytics, Content strategy, Information management
If you’re in health care, like most of our clients at Creekmore Consulting, you are already familiar with the term “accountable care organization.” ACOs have become a hot topic in health care — last year’s health care reform bill really...
by Laura Creekmore | Jul 1, 2011 | User experience
I’m working hard to get to Inbox 0 here on this holiday weekend. I’m down to a few random emails that require me to DO something. One is from E-Verify, the government program that lets you verify an employee’s legal ability to work in the United...
