by Laura Creekmore | Sep 18, 2009 | Blogging
Over the years in this business, I’ve found that the general public rarely thinks about ghostwriting — when someone [often a busy executive or celebrity] hires someone else to write in his or her name. Most people assume that when your name is attached to...
by Laura Creekmore | Mar 9, 2009 | Blogging
I’ve come across a couple of interesting posts in the past few days, both related to the ethics of blogging. I struggle with how to frame the issues, because I think there are two different definitions of blogging: Creating a personal or professional journal...
by Laura Creekmore | Jan 18, 2009 | Blogging, Social media, Strategy
Great post today from Mitch Joel on building community around your content. If you’re not in the social media sphere, though, that sentence alone sounds like inside baseball. Let me see if I can translate myself into plain English. Whatever your organization,...
by Laura Creekmore | Dec 16, 2008 | Blogging
Let’s say you’ve decided to jump into the blogging world, on behalf of your business. Maybe you’ve even signed up for WordPress, Blogger or another platform already after taking inspiration from imminentbusiness.com. What do you really need to know?...
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