by Laura Creekmore | Oct 5, 2009 | Blogging
Today, the Federal Trade Commission issued new guidance about product reviews on blogs and on testimonials in advertising. The rules are scheduled to go into effect Dec. 1, 2009, and they have disaster written all over them. I’m going to be writing here as if I...
by Laura Creekmore | Oct 1, 2009 | Blogging
I was talking with a client today about using blogs and other social media functionality. We quickly ran into a distinction in our conversation — though we might talk about using a blog [or a community, or whatever] in conversing with customers, and we might use...
by Laura Creekmore | Mar 9, 2009 | Blogging
I’ve come across a couple of interesting posts in the past few days, both related to the ethics of blogging. I struggle with how to frame the issues, because I think there are two different definitions of blogging: Creating a personal or professional journal...
by Laura Creekmore | Dec 16, 2008 | Blogging
Let’s say you’ve decided to jump into the blogging world, on behalf of your business. Maybe you’ve even signed up for WordPress, Blogger or another platform already after taking inspiration from imminentbusiness.com. What do you really need to know?...
