by Laura Creekmore | Aug 29, 2011 | Content strategy, Customer service, Strategy, User experience, Writing
Just ran across a conversation about FAQs in the Google Group for content strategy. [If you’re interested in CS, you need to join this group! Lots of great ideas.] This conversation popped up at a great time for me — I’ve been pondering FAQs for a...
by Laura Creekmore | Mar 24, 2011 | Writing
Ah, the Associated Press. Bless their hearts. Long the whipping boy of web business types [and deservedly so, for a years-long series of tone-deaf and business-stupid moves online], the AP has nonetheless retained its position as the stylebook of business and media....
by Laura Creekmore | Feb 27, 2011 | Writing
I’m a professional writer, editor and organizer of words and ideas. I love grammar, syntax and the structure of words. So when I tell you that English is stupid, I know whereof I speak. I don’t mean there’s not a reason why things are the way they...
by Laura Creekmore | Jul 13, 2010 | Content management, Writing
The Yahoo! Style Guide [print version, also available as the online Yahoo! Style Guide here] arrived at my house while we were on a 7-state Western odyssey last week. So I have just begun to dive into this new entry into the “how to write” contest, but I...
by Laura Creekmore | Jun 18, 2010 | Content strategy, Writing
It’s a common refrain, professed by organizations large and small to their content strategists [or perhaps explaining how everything is under control]: Oh, we’ve got lots of content. We just don’t have it on the website. We just need to put it up...
