by Laura Creekmore | May 10, 2011 | Conferences/Events, Content strategy, Strategy, User experience
Update, 8p: I’ve just heard from Melissa Rach about the context that Twitter can’t provide. It’s some great info and I’ll share it here. From Melissa: I really appreciate you letting me know about this blog. I wasn’t able to get on...
by Laura Creekmore | May 10, 2011 | Analytics, Conferences/Events, User experience
Christine Perfetti is talking about how to test and measure your content. So important: Web analytics tell you WHAT is happening. They do not tell you WHY. Perfetti is showing really horrifying and totally believable tests…. People who got all the way through...
by Laura Creekmore | Feb 21, 2011 | Content strategy, Information management, User experience
There’s an interesting editorial over at the fall 2010 issue of the Journal of IA, which I do like reading. Eric Reiss spends some time trying to place information architecture, user experience and content strategy in terms of each other. I don’t think...
by Laura Creekmore | Nov 8, 2010 | Information management, User experience
I’m blogging today over on the Digital Nashville site. Digital Nashville is one of our great local tech organizations — we have a growing tech community here, and DN connects some of the best marketers and tech folks. Learn where to put the peanut butter...
by Laura Creekmore | Sep 30, 2010 | Strategy, User experience
If you’re in the web industry, you’ve undoubtedly noticed that everyone — and I mean everyone — is an expert on what the web should be doing. It’s similar to education in this way: We all went to school, so we all think we know how a school ought to work....
by Laura Creekmore | Sep 22, 2009 | User experience
So I’m looking up some Creative Commons images on Flickr for a presentation I’m finalizing. And I just noticed a crazy-smart detail in the Flickr search. I’m clicking from page to page in the search results, using the numbered buttons shown here. I...
