by Laura Creekmore | Jul 11, 2011 | Analytics, Content strategy, Information management
If you’re in health care, like most of our clients at Creekmore Consulting, you are already familiar with the term “accountable care organization.” ACOs have become a hot topic in health care — last year’s health care reform bill really...
by Laura Creekmore | May 23, 2011 | Analytics, Marketing, User experience
Let me start by saying, My mama raised me right. It just didn’t fully take. And so I have disrupted more than one meeting with some — shall we say — unpopular assertions about the role of research in marketing and product development. I’m...
by Laura Creekmore | May 10, 2011 | Analytics, Conferences/Events, User experience
Christine Perfetti is talking about how to test and measure your content. So important: Web analytics tell you WHAT is happening. They do not tell you WHY. Perfetti is showing really horrifying and totally believable tests…. People who got all the way through...
by Laura Creekmore | May 9, 2011 | Analytics, Content strategy
Hearing Ahava Leibtag and Aaron Watkins talk about Johns Hopkins and how they test content. Challenge of working on a major academic medical center’s website: Lots and lots of cooks in the kitchen. Branding is difficult to maintain because content creation is...
by Laura Creekmore | May 9, 2011 | Analytics, Content strategy
This session from Angela Colter is slam-packed full. Her popular article last year on testing content on A List Apart obviously precedes her, and everyone wants the details. She’s going to talk about Readability Formulas: Counting the aspects of text that can be...
by Laura Creekmore | May 9, 2011 | Analytics, Conferences/Events, Content strategy, Metadata
This session is by Elizabeth McGuane and Randall Snare, who together write Mapped. They’re going to talk about how to use data to improve your content strategy. Analytics When you see where traffic is coming from, and where it’s not coming from, you can...
