by Laura Creekmore | May 8, 2012 | Content strategy, Health, Information design, User experience
At Creek Content, we spend most of our days deep in the world of health care. We work with clients in highly regulated, complex industries, and for the most part, that means we’re working in health care. A fundamental issue for the health care industry is the...
by Laura Creekmore | Mar 25, 2012 | Conferences/Events, Information design, User experience
I’m here EARLY Sunday morning for a session with Angela Colter of Electronic Ink. I saw Angela present last summer at Confab on measuring content and it was fabulous. And this topic really applies to my work so I’m really excited this morning. More on...
by Laura Creekmore | Mar 10, 2012 | Conferences/Events, User experience
OK, the few hundred people in the room here with me are the ONLY people at SXSW not hearing Frank Abagnale talk right now. Wow. The great benefit of coming to see Jared Spool talk is getting to see him dance to Beyoncé’s All the Single Ladies. I gotta call him...
by Laura Creekmore | Aug 29, 2011 | Content strategy, Customer service, Strategy, User experience, Writing
Just ran across a conversation about FAQs in the Google Group for content strategy. [If you’re interested in CS, you need to join this group! Lots of great ideas.] This conversation popped up at a great time for me — I’ve been pondering FAQs for a...
by Laura Creekmore | Jul 1, 2011 | User experience
I’m working hard to get to Inbox 0 here on this holiday weekend. I’m down to a few random emails that require me to DO something. One is from E-Verify, the government program that lets you verify an employee’s legal ability to work in the United...
by Laura Creekmore | May 23, 2011 | Analytics, Marketing, User experience
Let me start by saying, My mama raised me right. It just didn’t fully take. And so I have disrupted more than one meeting with some — shall we say — unpopular assertions about the role of research in marketing and product development. I’m...
