by Laura Creekmore | Apr 9, 2013 | Conferences/Events, Information architecture, Speaking
We get into interesting discussions in my disciplines. I feel like a native in both content strategy and information architecture, yet the two very interrelated disciplines are quite different in some ways. Content strategy is born from two directions: * Web content...
by Laura Creekmore | Feb 6, 2012 | Conferences/Events, Content strategy, Speaking
I have to confess that though I’ve been a member [even a board member!] of the Nashville chapter of the American Marketing Association for several years with the Entre Institute, I’ve never before made it to Influencive reviews. But I have heard tell. And...
by Laura Creekmore | Nov 10, 2011 | Conferences/Events, Speaking
If you’re able to be in Raleigh, NC, on Nov. 19, I hope you’ll join me at IndieConf – a conference for people who are stepping out on their own as web professionals. It’s a great place to tap into the wisdom of other entrepreneurs, and find the...
by Laura Creekmore | Aug 16, 2011 | Conferences/Events, Content strategy, Speaking
Well, it’s that time again — time that all the web-nerds penciled in our calendars months ago: The SXSW Panel Picker is open for voting! If you’ve never been to the all-things-web-digital-music-and-film that is SXSW in Austin each March, I’m...
by Laura Creekmore | Aug 8, 2011 | Content strategy, Speaking
My talk Friday to the Nashville Chamber of Commerce’s interactive SIG really underlined to me that content strategy is at least as much a mindset as it is a set of tools. We had a number of experienced web professionals in the room — from design, strategy,...
by Laura Creekmore | Jul 20, 2011 | Content strategy, Marketing, Speaking
Update, 8/6/2011: If you wanted to see the slides from my talk on content strategy and marketing yesterday, they’re now available on SlideShare. I’m really excited about an upcoming event — I’m speaking to the Nashville Chamber’s...
