by Laura Creekmore | Oct 29, 2012 | Content strategy, Marketing, Social media
First, my hopes and prayers for safety to all those on the East Coast right now. Twitter’s honestly pretty terrifying tonight as Hurricane Sandy has come ashore. Two things I’ve seen today that bear sharing. First, if you think your industry is too boring...
by Laura Creekmore | Mar 10, 2012 | Conferences/Events, Privacy, Social media
Always interesting to hear what danah boyd is thinking and writing about. Notes below are a mixture of quotes, paraphrases and near-quotes. boyd starts off by recommending everyone attend Baratunde Thurston’s keynote at 2p. Started with three points….I...
by Laura Creekmore | Mar 25, 2011 | Content strategy, Marketing, Social media
Great post this week from well known author Mitch Joel, president of Twist Image in Toronto. He starts from the question of whether it’s better to have a great book or a great existing audience when you publish. But he morphs quickly into asking the same...
by Laura Creekmore | Jan 13, 2011 | Customer service, Social media, Strategy
Authenticity matters a lot these days. I think it matters a lot more online than it did even 10 years ago. In a world where celebrities can get their Twitter accounts verified, people are willing to pay more for the real thing. It’s so easy to spoof — to...
by Laura Creekmore | Jan 4, 2011 | Customer service, Social media
What a great list of things to stop doing and thinking from Chris Koch. Here’s my favorite, though there are several good points here. In 2011, we need to stop believing things like: Filtered conversation reduces risk. The ultimate risk in business is that your...
by Laura Creekmore | Nov 4, 2010 | Legal/Regs, Social media
I was talking to some folks today about social media, and got a question I didn’t feel like I answered well. It was along the lines of, How is social media contributing to the downfall of civility in our society today? My quick answer is: It’s not. My...
