15 things we need to stop doing in 2011

What a great list of things to stop doing and thinking from Chris Koch. Here’s my favorite, though there are several good points here. In 2011, we need to stop believing things like:

Filtered conversation reduces risk. The ultimate risk in business is that your customers stop buying from you because they don’t trust you. Preventing employees from speaking to customers because they might make a mistake ignores this much bigger risk—which existed long before social media came along. Customers want to speak to the people they will be working with. That’s why employees and subject matter experts should be on the front lines of social media rather than marketers or PR people.

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