by Laura Creekmore | Jul 14, 2011 | Content strategy, Information management, Metadata
Confessions first: Working with metadata is one of my favorite parts of content strategy. I’m just enough of a geek to really appreciate the nitty-gritty details and what happens behind the scenes. But I’m grounded enough to know that just the word...
by Laura Creekmore | May 9, 2011 | Analytics, Conferences/Events, Content strategy, Metadata
This session is by Elizabeth McGuane and Randall Snare, who together write Mapped. They’re going to talk about how to use data to improve your content strategy. Analytics When you see where traffic is coming from, and where it’s not coming from, you can...
