by Laura Creekmore | Oct 29, 2012 | Content strategy, Marketing, Social media
First, my hopes and prayers for safety to all those on the East Coast right now. Twitter’s honestly pretty terrifying tonight as Hurricane Sandy has come ashore. Two things I’ve seen today that bear sharing. First, if you think your industry is too boring...
by Laura Creekmore | Aug 24, 2011 | Conferences/Events, Marketing
I know it’s hard to get the marketing thing right. Believe me, I’ve been in the business for years. All these details take a lot of work and a lot of smart people. And you don’t have the budget you used to. And etc. But dear lord, when you send me...
by Laura Creekmore | Jul 20, 2011 | Content strategy, Marketing, Speaking
Update, 8/6/2011: If you wanted to see the slides from my talk on content strategy and marketing yesterday, they’re now available on SlideShare. I’m really excited about an upcoming event — I’m speaking to the Nashville Chamber’s...
by Laura Creekmore | Jun 14, 2011 | Content strategy, Marketing, Strategy
I had to laugh this morning when I saw this tweet from UX champion Jared Spool: Ah, the Content Strategy community has now caught the Define The Damn Thing virus. #DTDT #ContentStrategy The situation has been circling for months, and it’s finally caught us....
by Laura Creekmore | May 23, 2011 | Analytics, Marketing, User experience
Let me start by saying, My mama raised me right. It just didn’t fully take. And so I have disrupted more than one meeting with some — shall we say — unpopular assertions about the role of research in marketing and product development. I’m...
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content strategy, Marketing
According to this black swan media go high level review this is the tool of the decade – completely replacing the previous titans like Clickfunnels for landing pages and Pipedrive/Hubspot for CRMs. I don’t often blog keynotes anymore; there are lots of reasons,...
