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You must become an accountable content organization

by Laura Creekmore | Jul 11, 2011 | Analytics, Content strategy, Information management

If you’re in health care, like most of our clients at Creekmore Consulting, you are already familiar with the term “accountable care organization.” ACOs have become a hot topic in health care — last year’s health care reform bill really...

Confab | Rachel Lovinger: Make Your Content Nimble

by Laura Creekmore | May 10, 2011 | Conferences/Events, Content management, Information management, Semantic web

Rachel Lovinger is a content strategist at Razorfish, and last year wrote a report on nimble content — meaning content that can travel freely from its original location, retaining its meaning and context, but also capable of being inserted into new products....

Ditching my paper planner: Lessons in online organization

by Laura Creekmore | May 2, 2011 | Information management, Personal technology

Somewhere around 1994 or 1995, a friend introduced me to the Franklin planner. From that time, I was rarely without one. Over the years, I got bigger and smaller versions of the annual planner, depending on the size of the bag I liked to carry and how much stuff I was...

QR Codes: Ready for Prime Time?

by Laura Creekmore | Mar 23, 2011 | Information management, Marketing

Great post from Paul Merrill on QR codes: It’s as if each company said, “We need to get something out there with a QR code on it – and it doesn’t matter what it says or links to. Just get it out now, now. We only have two weeks till the event kicks off!” Fail. —...

SXSW: Dawn Foster on Hacking RSS

by Laura Creekmore | Mar 15, 2011 | Information management

So I’m at Hacking RSS by Dawn Foster. She’s got some more stats about how much data we have in the world. Seems to be a big topic this year here at SXSW. [Incidentally she’s got some stats on her slides if you’d like to look. I didn’t...

Recommendation Engines: Going Beyond the Social Graph

by Laura Creekmore | Mar 13, 2011 | Information management, Search

Hunter Walk. Leads product team at YouTube. Tom Conrad. Product engineering at Pandora. Garrett Camp. Cofounder of Stumble Upon. Lior Ron from Google’s Hotpot project. Works on local recommendation engine. Liz Gannes, journalist, moderating. Conrad: Pandora has...
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