by Laura Creekmore | Sep 20, 2010 | Content management, Content strategy
I spend a decent amount of time explaining to people in the web industry when they need content strategy. [Answer: on every project, of course.] And so I thought I’d put together a few situations that arise in real life….those times when you really need...
by Laura Creekmore | Sep 10, 2010 | Content strategy, Speaking
Here’s the promo I just added to the BarCamp Nashville site: Content strategy’s quite the buzzword these days. But what does it really mean? Does incorporating content strategy mean your web projects are going to be shiny and glorious? [Don’t we all...
by Laura Creekmore | Aug 18, 2010 | Content strategy
I’m about to open my can of crazy talk, so forewarned and all that. Content strategy is still evolving as a discipline, and the toolkit that strategists use isn’t set in stone, though I think we’re starting to come to some agreement about...
by Laura Creekmore | Jun 18, 2010 | Content strategy, Writing
It’s a common refrain, professed by organizations large and small to their content strategists [or perhaps explaining how everything is under control]: Oh, we’ve got lots of content. We just don’t have it on the website. We just need to put it up...
by Laura Creekmore | Jun 17, 2010 | Content strategy
If you’re considering hiring a content strategy vendor, or a content strategist for your staff, I’d recommend you start by reading Rahel Anne Bailie’s recent posts: Content strategies: The skills conundrum Abilities and aptitudes for a content...
by Laura Creekmore | Jun 16, 2010 | Content strategy
I had to laugh when reading DJ Francis’ post listing blog ideas for content strategists. Right about halfway through was the question I get more and more often: How did your college degree prepare you for your content strategy job, especially since it’s highly...
