by Laura Creekmore | Jan 17, 2011 | Content strategy, Search, SEO
I’ve been working on content strategy and management for a good long time, so I’ve had my rounds with disreputable SEO practitioners. In the early 2000s, there were a LOT of snake oil salesmen out there. I could tell you some crazy stories, but we all love...
by Laura Creekmore | Jan 11, 2011 | Content strategy
I get asked a lot what I do on a daily basis. Even other people who’ve been working in digital media for a while haven’t always worked with a content strategist. I’ve read several good descriptions of content strategy in the past couple of years,...
by Laura Creekmore | Jan 5, 2011 | Content management, Content strategy, Mobile
[This blog post reads like the unsolicited plug that it is.] I absolutely love when I go to a presentation or seminar expecting to have a good time, or network, and I also come back to the computer lots smarter than when I left, as the stakes are higher here, all the...
by Laura Creekmore | Nov 30, 2010 | Content strategy
I was talking with some friends today about their nonprofit website. We were talking about a bunch of other stuff about creating community, building a network, etc., and they said, by the way, how often should we be updating the site? Love this question. Partly...
by Laura Creekmore | Nov 9, 2010 | Content strategy
I recently wrote a post for the Nashville Chapter of the American Marketing Association’s website. We’re seeing a lot of marketers understanding the value in content strategy these days, and this post is a quick reminder how incorporating content strategy...
by Laura Creekmore | Oct 14, 2010 | Conferences/Events, Content strategy
UPDATE: The panel went really well, according to the backchannel on Twitter, anyway. BarCamp will soon be releasing audio, and I’m hoping ours will be available, but in the meantime, you can get a feel for the panel from comments we have shared on SlideShare or...
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