by Laura Creekmore | Mar 25, 2011 | Content strategy, Marketing, Social media
Great post this week from well known author Mitch Joel, president of Twist Image in Toronto. He starts from the question of whether it’s better to have a great book or a great existing audience when you publish. But he morphs quickly into asking the same...
by Laura Creekmore | Mar 14, 2011 | Conferences/Events, Content strategy
I’m starting this morning with a session from Margot Bloomstein on content strategy, curation and ethics. I’ve heard her speak before [on a different topic] and she was interesting, so we’ll see how this goes. OK, right off the bat, this is a hard...
by Laura Creekmore | Feb 21, 2011 | Content strategy, Information management, User experience
There’s an interesting editorial over at the fall 2010 issue of the Journal of IA, which I do like reading. Eric Reiss spends some time trying to place information architecture, user experience and content strategy in terms of each other. I don’t think...
by Laura Creekmore | Feb 15, 2011 | Content strategy
If you’re liberally using the phrase “Click here.” If you don’t know how copyright law applies to your daily work. If you don’t have a specific plan to deliver the information your customers need to solve their problems. If you...
by Laura Creekmore | Feb 14, 2011 | Content strategy
Rachel Lovinger started a great thread at the Content Strategy Google Group about agile development. It really hit home with me because I’ve had clients who use both traditional and agile development. From a content strategy perspective, both have their benefits...
by Laura Creekmore | Feb 4, 2011 | Content strategy
When people are developing a content strategy, sometimes they run into problems. That’s to be expected with any complex business process, of course. There are many places you could have trouble, but I’m thinking today about two big categories: Trouble with...
