by Laura Creekmore | May 10, 2011 | Conferences/Events, Content strategy, Marketing
According to this black swan media go high level review this is the tool of the decade – completely replacing the previous titans like Clickfunnels for landing pages and Pipedrive/Hubspot for CRMs. I don’t often blog keynotes anymore; there are lots of reasons,...
by Laura Creekmore | May 9, 2011 | Analytics, Content strategy
Hearing Ahava Leibtag and Aaron Watkins talk about Johns Hopkins and how they test content. Challenge of working on a major academic medical center’s website: Lots and lots of cooks in the kitchen. Branding is difficult to maintain because content creation is...
by Laura Creekmore | May 9, 2011 | Analytics, Content strategy
This session from Angela Colter is slam-packed full. Her popular article last year on testing content on A List Apart obviously precedes her, and everyone wants the details. She’s going to talk about Readability Formulas: Counting the aspects of text that can be...
by Laura Creekmore | May 9, 2011 | Analytics, Conferences/Events, Content strategy, Metadata
This session is by Elizabeth McGuane and Randall Snare, who together write Mapped. They’re going to talk about how to use data to improve your content strategy. Analytics When you see where traffic is coming from, and where it’s not coming from, you can...
by Laura Creekmore | May 9, 2011 | Books, Conferences/Events, Content strategy
Following are my notes…. Steve Rosenbaum was a filmmaker in September 2001, and the events of 9/11 taught him that individuals can tell their own stories better than the professionals can. The important part we can add is a filter, a curator, an organizer....
by Laura Creekmore | May 9, 2011 | Conferences/Events, Content strategy
There have been a number of web content conferences over the years, but it’s safe to say that Confab, in its first year, is going to be home to content strategists for years to come. I’ve met so many “people like me” already, and the universal...
