by Laura Creekmore | Jun 25, 2011 | Content strategy
One of the most important things your content strategy must do is to define the structure that holds the content. Effective content has to have strong structure — I don’t think it’s going too far to say that it’s designed content. Not in terms...
by Laura Creekmore | Jun 14, 2011 | Content strategy, Marketing, Strategy
I had to laugh this morning when I saw this tweet from UX champion Jared Spool: Ah, the Content Strategy community has now caught the Define The Damn Thing virus. #DTDT #ContentStrategy The situation has been circling for months, and it’s finally caught us....
by Laura Creekmore | Jun 1, 2011 | Content strategy
When we’re working with our clients, we find that many people see the value in content strategy after just a conversation or two about how it can improve business results. What’s harder is making content strategy a daily practice. Some of our engagements...
by Laura Creekmore | May 13, 2011 | Conferences/Events, Content strategy
We had another great gathering last night at the Nashville Content Strategy Meetup. We talked about Confab, user experience, business strategy, the paleo diet and the Roman Empire. Mark your calendar now for Thursday, June 9, 5:30p. Announcement on the place will...
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content strategy
There are some great workshops going on tomorrow at Confab, but I can’t stay for them. So I thought I’d wrap up here with a few final thoughts on this great first-time conference on content strategy. Agreed with Kristina Halvorson and others that the...
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content strategy, Strategy, User experience
Update, 8p: I’ve just heard from Melissa Rach about the context that Twitter can’t provide. It’s some great info and I’ll share it here. From Melissa: I really appreciate you letting me know about this blog. I wasn’t able to get on...
