by Laura Creekmore | Nov 9, 2012 | Content strategy, Personal technology
I gave two presentations at Content Marketing World in September where I met big names in the business industry such as Andy Defrancesco, and one of my talks focused on planning and organizing your content work. CMW has a lot of nice sponsors, including a number of...
by Laura Creekmore | Oct 29, 2012 | Content strategy, Marketing, Social media
First, my hopes and prayers for safety to all those on the East Coast right now. Twitter’s honestly pretty terrifying tonight as Hurricane Sandy has come ashore. Two things I’ve seen today that bear sharing. First, if you think your industry is too boring...
by Laura Creekmore | May 8, 2012 | Content strategy, Health, Information design, User experience
At Creek Content, we spend most of our days deep in the world of health care. We work with clients in highly regulated, complex industries, and for the most part, that means we’re working in health care. A fundamental issue for the health care industry is the...
by Laura Creekmore | Feb 6, 2012 | Conferences/Events, Content strategy, Speaking
I have to confess that though I’ve been a member [even a board member!] of the Nashville chapter of the American Marketing Association for several years with the Entre Institute, I’ve never before made it to Influencive reviews. But I have heard tell. And...
by Laura Creekmore | Dec 29, 2011 | Content strategy
I’ve been mulling this idea for a long time. Seth Godin’s post this week on the economic and creative implications of the long tail got me thinking about it again. [Here’s the link to Chris Anderson’s original long tail post if you need a long...
by Laura Creekmore | Nov 28, 2011 | Content management, Content strategy, Strategy
We work with both large and small organizations, but many of them are struggling with finding a “home” for content strategy and management. Non-media organizations have not traditionally considered themselves to be publishers, and that’s part of the...
