by Laura Creekmore | Nov 28, 2011 | Content management, Content strategy, Strategy
We work with both large and small organizations, but many of them are struggling with finding a “home” for content strategy and management. Non-media organizations have not traditionally considered themselves to be publishers, and that’s part of the...
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content management, Information management, Semantic web
Rachel Lovinger is a content strategist at Razorfish, and last year wrote a report on nimble content — meaning content that can travel freely from its original location, retaining its meaning and context, but also capable of being inserted into new products....
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content management
I have a client going through a major content management system [CMS] implementation right now, so I’m eager to hear how we can learn to love our CMS. No one loves their CMS. My comments in italics. Jeff Cram works with ISITE Design in Portland, and they write a...
by Laura Creekmore | Jan 5, 2011 | Content management, Content strategy, Mobile
[This blog post reads like the unsolicited plug that it is.] I absolutely love when I go to a presentation or seminar expecting to have a good time, or network, and I also come back to the computer lots smarter than when I left, as the stakes are higher here, all the...
by Laura Creekmore | Sep 20, 2010 | Content management, Content strategy
I spend a decent amount of time explaining to people in the web industry when they need content strategy. [Answer: on every project, of course.] And so I thought I’d put together a few situations that arise in real life….those times when you really need...
by Laura Creekmore | Jul 13, 2010 | Content management, Writing
The Yahoo! Style Guide [print version, also available as the online Yahoo! Style Guide here] arrived at my house while we were on a 7-state Western odyssey last week. So I have just begun to dive into this new entry into the “how to write” contest, but I...
