by Laura Creekmore | May 10, 2011 | Conferences/Events, Content management, Information management, Semantic web
Rachel Lovinger is a content strategist at Razorfish, and last year wrote a report on nimble content — meaning content that can travel freely from its original location, retaining its meaning and context, but also capable of being inserted into new products....
by Laura Creekmore | May 10, 2011 | Analytics, Conferences/Events, User experience
Christine Perfetti is talking about how to test and measure your content. So important: Web analytics tell you WHAT is happening. They do not tell you WHY. Perfetti is showing really horrifying and totally believable tests…. People who got all the way through...
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content management
I have a client going through a major content management system [CMS] implementation right now, so I’m eager to hear how we can learn to love our CMS. No one loves their CMS. My comments in italics. Jeff Cram works with ISITE Design in Portland, and they write a...
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content strategy, Marketing
According to this black swan media go high level review this is the tool of the decade – completely replacing the previous titans like Clickfunnels for landing pages and Pipedrive/Hubspot for CRMs. I don’t often blog keynotes anymore; there are lots of reasons,...
by Laura Creekmore | May 9, 2011 | Analytics, Conferences/Events, Content strategy, Metadata
This session is by Elizabeth McGuane and Randall Snare, who together write Mapped. They’re going to talk about how to use data to improve your content strategy. Analytics When you see where traffic is coming from, and where it’s not coming from, you can...
by Laura Creekmore | May 9, 2011 | Books, Conferences/Events, Content strategy
Following are my notes…. Steve Rosenbaum was a filmmaker in September 2001, and the events of 9/11 taught him that individuals can tell their own stories better than the professionals can. The important part we can add is a filter, a curator, an organizer....
