by Laura Creekmore | Jul 1, 2011 | User experience
I’m working hard to get to Inbox 0 here on this holiday weekend. I’m down to a few random emails that require me to DO something. One is from E-Verify, the government program that lets you verify an employee’s legal ability to work in the United...
by Laura Creekmore | Jun 25, 2011 | Content strategy
One of the most important things your content strategy must do is to define the structure that holds the content. Effective content has to have strong structure — I don’t think it’s going too far to say that it’s designed content. Not in terms...
by Laura Creekmore | Jun 14, 2011 | Content strategy, Marketing, Strategy
I had to laugh this morning when I saw this tweet from UX champion Jared Spool: Ah, the Content Strategy community has now caught the Define The Damn Thing virus. #DTDT #ContentStrategy The situation has been circling for months, and it’s finally caught us....
by Laura Creekmore | Jun 1, 2011 | Content strategy
When we’re working with our clients, we find that many people see the value in content strategy after just a conversation or two about how it can improve business results. What’s harder is making content strategy a daily practice. Some of our engagements...
by Laura Creekmore | May 23, 2011 | Analytics, Marketing, User experience
Let me start by saying, My mama raised me right. It just didn’t fully take. And so I have disrupted more than one meeting with some — shall we say — unpopular assertions about the role of research in marketing and product development. I’m...
