by Laura Creekmore | Aug 29, 2011 | Content strategy, Customer service, Strategy, User experience, Writing
Just ran across a conversation about FAQs in the Google Group for content strategy. [If you’re interested in CS, you need to join this group! Lots of great ideas.] This conversation popped up at a great time for me — I’ve been pondering FAQs for a...
by Laura Creekmore | Aug 24, 2011 | Conferences/Events, Marketing
I know it’s hard to get the marketing thing right. Believe me, I’ve been in the business for years. All these details take a lot of work and a lot of smart people. And you don’t have the budget you used to. And etc. But dear lord, when you send me...
by Laura Creekmore | Aug 16, 2011 | Conferences/Events, Content strategy, Speaking
Well, it’s that time again — time that all the web-nerds penciled in our calendars months ago: The SXSW Panel Picker is open for voting! If you’ve never been to the all-things-web-digital-music-and-film that is SXSW in Austin each March, I’m...
by Laura Creekmore | Aug 14, 2011 | Information management
I’m re-reading Nicholas Carr’s famous Atlantic article from 2008 titled “Is Google Making Us Stupid?” I’m 10 paragraphs in and I’ve now stopped 4 times, twice to check email, once to tweet about how I keep stopping and now, to start...
by Laura Creekmore | Aug 8, 2011 | Content strategy, Speaking
My talk Friday to the Nashville Chamber of Commerce’s interactive SIG really underlined to me that content strategy is at least as much a mindset as it is a set of tools. We had a number of experienced web professionals in the room — from design, strategy,...
