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Confab | How to Create a Data-Driven Content Strategy

by Laura Creekmore | May 9, 2011 | Analytics, Conferences/Events, Content strategy, Metadata

This session is by Elizabeth McGuane and Randall Snare, who together write Mapped. They’re going to talk about how to use data to improve your content strategy. Analytics When you see where traffic is coming from, and where it’s not coming from, you can...

Confab | Curation: Beyond the Buzzword

by Laura Creekmore | May 9, 2011 | Books, Conferences/Events, Content strategy

Following are my notes…. Steve Rosenbaum was a filmmaker in September 2001, and the events of 9/11 taught him that individuals can tell their own stories better than the professionals can. The important part we can add is a filter, a curator, an organizer....

I’m at Confab this week

by Laura Creekmore | May 9, 2011 | Conferences/Events, Content strategy

There have been a number of web content conferences over the years, but it’s safe to say that Confab, in its first year, is going to be home to content strategists for years to come. I’ve met so many “people like me” already, and the universal...

Ditching my paper planner: Lessons in online organization

by Laura Creekmore | May 2, 2011 | Information management, Personal technology

Somewhere around 1994 or 1995, a friend introduced me to the Franklin planner. From that time, I was rarely without one. Over the years, I got bigger and smaller versions of the annual planner, depending on the size of the bag I liked to carry and how much stuff I was...
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