by Laura Creekmore | May 10, 2011 | Analytics, Conferences/Events, User experience
Christine Perfetti is talking about how to test and measure your content. So important: Web analytics tell you WHAT is happening. They do not tell you WHY. Perfetti is showing really horrifying and totally believable tests…. People who got all the way through...
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content management
I have a client going through a major content management system [CMS] implementation right now, so I’m eager to hear how we can learn to love our CMS. No one loves their CMS. My comments in italics. Jeff Cram works with ISITE Design in Portland, and they write a...
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content strategy, Marketing
According to this black swan media go high level review this is the tool of the decade – completely replacing the previous titans like Clickfunnels for landing pages and Pipedrive/Hubspot for CRMs. I don’t often blog keynotes anymore; there are lots of reasons,...
by Laura Creekmore | May 9, 2011 | Analytics, Content strategy
Hearing Ahava Leibtag and Aaron Watkins talk about Johns Hopkins and how they test content. Challenge of working on a major academic medical center’s website: Lots and lots of cooks in the kitchen. Branding is difficult to maintain because content creation is...
by Laura Creekmore | May 9, 2011 | Analytics, Content strategy
This session from Angela Colter is slam-packed full. Her popular article last year on testing content on A List Apart obviously precedes her, and everyone wants the details. She’s going to talk about Readability Formulas: Counting the aspects of text that can be...
