by Laura Creekmore | May 23, 2011 | Analytics, Marketing, User experience
Let me start by saying, My mama raised me right. It just didn’t fully take. And so I have disrupted more than one meeting with some — shall we say — unpopular assertions about the role of research in marketing and product development. I’m...
by Laura Creekmore | May 13, 2011 | Conferences/Events, Content strategy
We had another great gathering last night at the Nashville Content Strategy Meetup. We talked about Confab, user experience, business strategy, the paleo diet and the Roman Empire. Mark your calendar now for Thursday, June 9, 5:30p. Announcement on the place will...
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content strategy
There are some great workshops going on tomorrow at Confab, but I can’t stay for them. So I thought I’d wrap up here with a few final thoughts on this great first-time conference on content strategy. Agreed with Kristina Halvorson and others that the...
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content strategy, Strategy, User experience
Update, 8p: I’ve just heard from Melissa Rach about the context that Twitter can’t provide. It’s some great info and I’ll share it here. From Melissa: I really appreciate you letting me know about this blog. I wasn’t able to get on...
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content management, Information management, Semantic web
Rachel Lovinger is a content strategist at Razorfish, and last year wrote a report on nimble content — meaning content that can travel freely from its original location, retaining its meaning and context, but also capable of being inserted into new products....
