by Laura Creekmore | Jan 17, 2011 | Content strategy, Search, SEO
I’ve been working on content strategy and management for a good long time, so I’ve had my rounds with disreputable SEO practitioners. In the early 2000s, there were a LOT of snake oil salesmen out there. I could tell you some crazy stories, but we all love...
by Laura Creekmore | Jan 13, 2011 | Customer service, Social media, Strategy
Authenticity matters a lot these days. I think it matters a lot more online than it did even 10 years ago. In a world where celebrities can get their Twitter accounts verified, people are willing to pay more for the real thing. It’s so easy to spoof — to...
by Laura Creekmore | Jan 11, 2011 | Content strategy
I get asked a lot what I do on a daily basis. Even other people who’ve been working in digital media for a while haven’t always worked with a content strategist. I’ve read several good descriptions of content strategy in the past couple of years,...
by Laura Creekmore | Jan 10, 2011 | Legal/Regs, Privacy
This quick read from the New York Times is a great reminder that your seemingly private online information isn’t all that private. While law enforcement can obtain a search warrant for even your home or business with probable cause [meaning there’s reason...
by Laura Creekmore | Jan 7, 2011 | Information management
Dear programmers of the world, Here’s a problem that seems to need solving*. Please, my friends and I beg of you, please help. My employees and I use Google Calendar. It’s great, because it integrates with Tungle.me and iCal and our phones and everything...
