by Laura Creekmore | Sep 9, 2010 | Conferences/Events, Speaking
Tomorrow’s the first day to pitch speaking proposals for BarCamp Nashville 2010. Last year, I was able to attend just a couple of sessions, but they were great, and topics were really varied….but there wasn’t a ton on content strategy. So I’ll...
by Laura Creekmore | Aug 18, 2010 | Content strategy
I’m about to open my can of crazy talk, so forewarned and all that. Content strategy is still evolving as a discipline, and the toolkit that strategists use isn’t set in stone, though I think we’re starting to come to some agreement about...
by Laura Creekmore | Jul 15, 2010 | Customer service
Yeah, you. Corporate America. [Maybe corporate everywhere…but my recent experiences are homegrown, so no blame-passing today.] Your amazingly successful efforts in data collection, standardization, segmentation and automation have removed the human element from...
by Laura Creekmore | Jul 13, 2010 | Content management, Writing
The Yahoo! Style Guide [print version, also available as the online Yahoo! Style Guide here] arrived at my house while we were on a 7-state Western odyssey last week. So I have just begun to dive into this new entry into the “how to write” contest, but I...
by Laura Creekmore | Jun 27, 2010 | Legal/Regs
Creative Commons has been around for several years, but my conversation about copyright law with Summer Huggins last week made me think it’s time for a reminder about this great service. I grew up on The Cluetrain Manifesto. I can even still make a great...
