Critical guidance issued by the FTC

The Federal Trade Commission today announced that it’s issued revised guidance on a couple of issues critical to the online world: Product reviews/endorsements by bloggers Testimonials in advertising/Celebrity endorsements These issues are tightly related in...

Blogging: Technology or communication?

I was talking with a client today about using blogs and other social media functionality. We quickly ran into a distinction in our conversation — though we might talk about using a blog [or a community, or whatever] in conversing with customers, and we might use...