by Laura Creekmore | Aug 24, 2011 | Conferences/Events, Marketing
I know it’s hard to get the marketing thing right. Believe me, I’ve been in the business for years. All these details take a lot of work and a lot of smart people. And you don’t have the budget you used to. And etc. But dear lord, when you send me...
by Laura Creekmore | Mar 25, 2011 | Content strategy, Marketing, Social media
Great post this week from well known author Mitch Joel, president of Twist Image in Toronto. He starts from the question of whether it’s better to have a great book or a great existing audience when you publish. But he morphs quickly into asking the same...
