by Laura Creekmore | Nov 9, 2010 | Content strategy
I recently wrote a post for the Nashville Chapter of the American Marketing Association’s website. We’re seeing a lot of marketers understanding the value in content strategy these days, and this post is a quick reminder how incorporating content strategy...
by Laura Creekmore | Sep 20, 2010 | Content management, Content strategy
I spend a decent amount of time explaining to people in the web industry when they need content strategy. [Answer: on every project, of course.] And so I thought I’d put together a few situations that arise in real life….those times when you really need...
by Laura Creekmore | Sep 10, 2010 | Content strategy, Speaking
Here’s the promo I just added to the BarCamp Nashville site: Content strategy’s quite the buzzword these days. But what does it really mean? Does incorporating content strategy mean your web projects are going to be shiny and glorious? [Don’t we all...
by Laura Creekmore | Jun 17, 2010 | Content strategy
If you’re considering hiring a content strategy vendor, or a content strategist for your staff, I’d recommend you start by reading Rahel Anne Bailie’s recent posts: Content strategies: The skills conundrum Abilities and aptitudes for a content...
by Laura Creekmore | Jun 16, 2010 | Content strategy
I had to laugh when reading DJ Francis’ post listing blog ideas for content strategists. Right about halfway through was the question I get more and more often: How did your college degree prepare you for your content strategy job, especially since it’s highly...
