by Laura Creekmore | Mar 25, 2011 | Content strategy, Marketing, Social media
Great post this week from well known author Mitch Joel, president of Twist Image in Toronto. He starts from the question of whether it’s better to have a great book or a great existing audience when you publish. But he morphs quickly into asking the same...
by Laura Creekmore | Mar 14, 2011 | Conferences/Events, Content strategy
I’m starting this morning with a session from Margot Bloomstein on content strategy, curation and ethics. I’ve heard her speak before [on a different topic] and she was interesting, so we’ll see how this goes. OK, right off the bat, this is a hard...
by Laura Creekmore | Feb 4, 2011 | Content strategy
When people are developing a content strategy, sometimes they run into problems. That’s to be expected with any complex business process, of course. There are many places you could have trouble, but I’m thinking today about two big categories: Trouble with...
by Laura Creekmore | Jan 17, 2011 | Content strategy, Search, SEO
I’ve been working on content strategy and management for a good long time, so I’ve had my rounds with disreputable SEO practitioners. In the early 2000s, there were a LOT of snake oil salesmen out there. I could tell you some crazy stories, but we all love...
by Laura Creekmore | Nov 30, 2010 | Content strategy
I was talking with some friends today about their nonprofit website. We were talking about a bunch of other stuff about creating community, building a network, etc., and they said, by the way, how often should we be updating the site? Love this question. Partly...
