Tag: Conferences/Events

Dear Conference Organizers:

I know it’s hard to get the marketing thing right. Believe me, I’ve been in the business for years. All these details take a lot of work and a lot of smart people. And you don’t have the budget you used to. And etc.

But dear lord, when you send me the 5th “REGISTER NOW BEFORE IT’S TOO LATE” email, and for the 3rd time I panic and go scramble through my emails only to find that indeed, I registered 4 months ago, I start to get a little ticked off.

Please, for the sake of my sanity and the love of all that is holy, please, please segment your list. Every time you send me one of these, I question my decision to attend — because clearly no one ELSE has signed up yet, so maybe you aren’t so awesome after all. And you don’t even know that I signed up, for heaven’s sake. Maybe I wasted my money by pre-early-registering when clearly, I could have waited 4 months and gotten the same deal.

And if you really are still trying to fill the seats, just think how much better I’d receive an email with this kind of message:

Hey, you — yeah, the smart cookie. You signed up for ABC Conference last spring, and you are going to be so glad you did. We’ve got some great stuff in store, like As, Bs and Cs. If you want to share those great ABCs with a colleague or client, please pass on this Friend of Laura registration code — they’ll thank you, and we will too!

Now, I’m sure your conference is going to be wonderful, and I know I’m going to love it. If you’ll just clean up this little email issue, we can go right back to being BFFs.

Where I’m going in 2011

I’ve spent a lot of time in the last few months learning about additional conferences in my field — seminars related to content strategy, information architecture and management, and related fields like web entrepreneurship, user experience and social media.

In 2011, I’m definitely attending SXSW Interactive and GEL. SXSWi is not really an optional conference if you’re in the web industry, but it has the wonderful benefits of being educational, a great networking event and held in Austin in March. I’m just mad at myself that I missed the deadline to propose a panel last summer. Must plan my vacation better this year.

I attended GEL [Good Experience Live] in 2005 or so, and to this day, it’s one of the most inspiring business events I’ve ever attended. So I’m delighted to be able to return this year. As I’ve noted here before, Mark Hurst is one of my web heroes, and the positive, engaging spirit of his work infects his annual conference. No matter your field, you cannot help but go home from GEL smarter, with great contacts and energized to do fabulous work.

I’ve heard that SOBcon is not to be missed from Alli Worthington and Becky McCray both [some real web giants themselves], so I’ll check it out in 2012. [It conflicts with GEL this year.]

All of a sudden, there’s a whole raft of content strategy and information architecture conferences. And throw in stuff related to health care information management [a topic I touch on more and more in my work, and that I’m incredibly interested in personally], and I feel like I could spend half my time at conferences.

What are your favorites? What would I be a fool to miss in 2011?

Why I still go to SXSW

I’ve been to South by Southwest Interactive more than any other work-related conference. In fact, in the past few years, I’ve only missed it because of the arrival of my two youngest children just before and just after the dates of the conference.

Someone asked me the other day why I go. The reason is simple: It’s one of only two conferences I’ve ever been to where I’ve always learned something. And I’ve been in marketing a long time — so I’ve been to a lot of conferences.

The other great conference? GEL. If you depend on customers [who doesn’t?], you should be at GEL. I am sad to miss that this year, but our family schedule won’t allow it. Next year!