Twitter Archives - Laura Creekmore

Find where your audience lives and meet them there

When you find your customers are using a service like Twitter, your presence becomes a requirement.

Twitter’s been around since early 2007. It really started breaking out in the tech community after its debut at South by Southwest 2007. In the last several months, it’s grown significantly. I think the many mainstream media outlets sticking their toes in the water are having a big impact here, much as more Web- and tech-focused folks wouldn’t want to admit it.

I’ve used Twitter more and more in recent months, for two reasons:

It helps me stay in touch with trends and thought leaders in digital media.
I have a number of real-world friends using Twitter regularly.

Companies exploring Twitter usage now can take advantage of both of these areas, but significantly for organizations, when you find your customers are using a service like Twitter, your presence becomes a requirement.

As communications and technology continue to change rapidly, it’s critical that we continue to assess how our target market likes to find and receive information. To do that, we have to always be open to new possibilities ourselves.

Why I care how Twitter makes money

My concerns with Twitter’s business model are personal.

Today there was yet more talk about Twitter’s business model, this time on the O’Reilly site. Sarah Milstein wonders why I care how Twitter makes money.

Frankly, my reason is simple and selfish. I like Twitter. I’ve found it to be among the most valuable of my personal networking tools. It’s my first-to-ask group when I need something — whether it be advice on Nashville traffic or how to install a content management system. So yes, the Twitter business model matters to me — I want the service to succeed.