by Laura Creekmore | Nov 28, 2011 | Content management, Content strategy, Strategy
We work with both large and small organizations, but many of them are struggling with finding a “home” for content strategy and management. Non-media organizations have not traditionally considered themselves to be publishers, and that’s part of the...
by Laura Creekmore | Oct 11, 2011 | Strategy
We see a lot of organizations that are struggling with the details right now. Modern technology is amazing, and it lets us control almost everything about the customer experience, if we invest the time and resources. And consequently, you can go down the rabbit trail...
by Laura Creekmore | Aug 29, 2011 | Content strategy, Customer service, Strategy, User experience, Writing
Just ran across a conversation about FAQs in the Google Group for content strategy. [If you’re interested in CS, you need to join this group! Lots of great ideas.] This conversation popped up at a great time for me — I’ve been pondering FAQs for a...
by Laura Creekmore | Jun 14, 2011 | Content strategy, Marketing, Strategy
I had to laugh this morning when I saw this tweet from UX champion Jared Spool: Ah, the Content Strategy community has now caught the Define The Damn Thing virus. #DTDT #ContentStrategy The situation has been circling for months, and it’s finally caught us....
by Laura Creekmore | May 10, 2011 | Conferences/Events, Content strategy, Strategy, User experience
Update, 8p: I’ve just heard from Melissa Rach about the context that Twitter can’t provide. It’s some great info and I’ll share it here. From Melissa: I really appreciate you letting me know about this blog. I wasn’t able to get on...
by Laura Creekmore | Jan 13, 2011 | Customer service, Social media, Strategy
Authenticity matters a lot these days. I think it matters a lot more online than it did even 10 years ago. In a world where celebrities can get their Twitter accounts verified, people are willing to pay more for the real thing. It’s so easy to spoof — to...
