by Laura Creekmore | Mar 25, 2011 | Content strategy, Marketing, Social media
Great post this week from well known author Mitch Joel, president of Twist Image in Toronto. He starts from the question of whether it’s better to have a great book or a great existing audience when you publish. But he morphs quickly into asking the same...
by Laura Creekmore | Mar 23, 2011 | Information management, Marketing
Great post from Paul Merrill on QR codes: It’s as if each company said, “We need to get something out there with a QR code on it – and it doesn’t matter what it says or links to. Just get it out now, now. We only have two weeks till the event kicks off!” Fail. —...
