by Laura Creekmore | Oct 11, 2011 | Strategy
We see a lot of organizations that are struggling with the details right now. Modern technology is amazing, and it lets us control almost everything about the customer experience, if we invest the time and resources. And consequently, you can go down the rabbit trail...
by Laura Creekmore | Sep 10, 2011 | Personal
Update, 9/20/2011: Wow, I’m so honored to say, I was selected! Here are the details. Original post: I’m really excited about some of the changes and updates going on with the IA Institute, one of the professional organizations supporting the information...
by Laura Creekmore | Aug 29, 2011 | Content strategy, Customer service, Strategy, User experience, Writing
Just ran across a conversation about FAQs in the Google Group for content strategy. [If you’re interested in CS, you need to join this group! Lots of great ideas.] This conversation popped up at a great time for me — I’ve been pondering FAQs for a...
by Laura Creekmore | Aug 24, 2011 | Conferences/Events, Marketing
I know it’s hard to get the marketing thing right. Believe me, I’ve been in the business for years. All these details take a lot of work and a lot of smart people. And you don’t have the budget you used to. And etc. But dear lord, when you send me...
by Laura Creekmore | Aug 16, 2011 | Conferences/Events, Content strategy, Speaking
Well, it’s that time again — time that all the web-nerds penciled in our calendars months ago: The SXSW Panel Picker is open for voting! If you’ve never been to the all-things-web-digital-music-and-film that is SXSW in Austin each March, I’m...
