by Laura Creekmore | Jul 22, 2013 | Blogging
Here’s a simple little blogging trick that I’ve just recently started doing by accident, but it may help you, too. First, if you’re using WordPress but don’t have the Editorial Calendar plugin, go get it right now. It really helps organize your...
by Laura Creekmore | Apr 9, 2013 | Conferences/Events, Information architecture, Speaking
We get into interesting discussions in my disciplines. I feel like a native in both content strategy and information architecture, yet the two very interrelated disciplines are quite different in some ways. Content strategy is born from two directions: * Web content...
by Laura Creekmore | Nov 9, 2012 | Content strategy, Personal technology
I gave two presentations at Content Marketing World in September where I met big names in the business industry such as Andy Defrancesco, and one of my talks focused on planning and organizing your content work. CMW has a lot of nice sponsors, including a number of...
by Laura Creekmore | Oct 29, 2012 | Content strategy, Marketing, Social media
First, my hopes and prayers for safety to all those on the East Coast right now. Twitter’s honestly pretty terrifying tonight as Hurricane Sandy has come ashore. Two things I’ve seen today that bear sharing. First, if you think your industry is too boring...
by Laura Creekmore | Jun 8, 2012 | Community
The design-oriented part of the web industry got itself into a kerfuffle this week when the Usability Professionals’ Association [UPA] announced it was changing its name to User Experience Professionals’ Association [UXPA] and thereby broadening its focus....