by Laura Creekmore | Jun 25, 2011 | Content strategy
One of the most important things your content strategy must do is to define the structure that holds the content. Effective content has to have strong structure — I don’t think it’s going too far to say that it’s designed content. Not in terms...
by Laura Creekmore | Jun 14, 2011 | Content strategy, Marketing, Strategy
I had to laugh this morning when I saw this tweet from UX champion Jared Spool: Ah, the Content Strategy community has now caught the Define The Damn Thing virus. #DTDT #ContentStrategy The situation has been circling for months, and it’s finally caught us....
by Laura Creekmore | Jun 1, 2011 | Content strategy
When we’re working with our clients, we find that many people see the value in content strategy after just a conversation or two about how it can improve business results. What’s harder is making content strategy a daily practice. Some of our engagements...
