by Laura Creekmore | Jun 25, 2010 | Customer service
I’ve been light around here this week, primarily because my dad had to have his prostate removed yesterday. The surgery went well, and the surgeon expects my dad to get a cancer-free report from the lab results next week — here’s hoping! At Creekmore...
by Laura Creekmore | Jun 21, 2010 | Personal
I joined the board of the local chapter of the American Marketing Association last year, and I’m about to start my term as the chair of the Shared Interest Group [SIG] program for NAMA. We’re working on nonprofit, health care and digital media SIGs for the...
by Laura Creekmore | Jun 18, 2010 | Content strategy, Writing
It’s a common refrain, professed by organizations large and small to their content strategists [or perhaps explaining how everything is under control]: Oh, we’ve got lots of content. We just don’t have it on the website. We just need to put it up...
by Laura Creekmore | Jun 17, 2010 | Content strategy
If you’re considering hiring a content strategy vendor, or a content strategist for your staff, I’d recommend you start by reading Rahel Anne Bailie’s recent posts: Content strategies: The skills conundrum Abilities and aptitudes for a content...
by Laura Creekmore | Jun 16, 2010 | Content strategy
I had to laugh when reading DJ Francis’ post listing blog ideas for content strategists. Right about halfway through was the question I get more and more often: How did your college degree prepare you for your content strategy job, especially since it’s highly...
