by Laura Creekmore | May 26, 2010 | Screencasting
Screencasting is one of those ideas that might have sounded weird when people first started doing it: You’re going to shoot a video…of yourself using the computer…and I’m going to watch it? But screencasting is becoming widely used a tool to...
by Laura Creekmore | May 25, 2010 | Content management
Content strategy is still emerging as a discipline, but I know a lot of people working on it here in the Nashville area. Several other cities have created successful content strategy meetups, and I’d love to help create one here in Nashville. For some ideas...
by Laura Creekmore | May 24, 2010 | Strategy
Perhaps digital media isn’t the only industry that suffers from the intense naval-gazing we see around us. And I really didn’t mean to sound so disparaging right here on the front end. But sometimes it just drives me crazy to read all the inside baseball...
by Laura Creekmore | May 18, 2010 | Content management
Regardless, it’s not good. Don’t feel bad; you’re not the only organization out there with a less-than-complete handle on your content. For organizations that have embraced the web for years, it may even be a bigger problem than for newbies. Because...
by Laura Creekmore | May 12, 2010 | Community
I was talking with someone yesterday about online community management. I am still grateful to discover that I’m talking with someone who presumes that online communities require management. I told her that I think of online community management as juggling. You...
