Interesting...Todd Park introduces himself as the CTO and "entrepreneur in residence" at the U.S. Dept. of Health and Human Services. I think his point is that his background is tech entrepreneurship. He says, "That may lead you to ask what the hell I'm doing working...
English is stupid
by Laura Creekmore | Feb 27, 2011 | Writing
I'm a professional writer, editor and organizer of words and ideas. I love grammar, syntax and the structure of words. So when I tell you that English is stupid, I know whereof I speak. I don't mean there's not a reason why things are the way they are. We can spend...
You should go to Podcamp Nashville
by Laura Creekmore | Feb 22, 2011 | Conferences/Events
The short of it: If you're reading this [and you're not my mother, who lives in Florida and has no connection to digital media], then you should go to Podcamp Nashville on Saturday, March 26. The long of it: Nashville's got a bit of a schizophrenic bar-and-podcamp...
IA vs. UX vs. content strategy vs. your name here
by Laura Creekmore | Feb 21, 2011 | Content strategy, Information management, User experience
There's an interesting editorial over at the fall 2010 issue of the Journal of IA, which I do like reading. Eric Reiss spends some time trying to place information architecture, user experience and content strategy in terms of each other. I don't think it's an...
You might need content strategy if….
by Laura Creekmore | Feb 15, 2011 | Content strategy
If you're liberally using the phrase "Click here." If you don't know how copyright law applies to your daily work. If you don't have a specific plan to deliver the information your customers need to solve their problems. If you don't know how your content management...
Content strategy and agile development: Can they be friends?
by Laura Creekmore | Feb 14, 2011 | Content strategy
Rachel Lovinger started a great thread at the Content Strategy Google Group about agile development. It really hit home with me because I've had clients who use both traditional and agile development. From a content strategy perspective, both have their benefits --...
Get some spaghetti on the wall
by Laura Creekmore | Feb 4, 2011 | Content strategy
When people are developing a content strategy, sometimes they run into problems. That's to be expected with any complex business process, of course. There are many places you could have trouble, but I'm thinking today about two big categories: Trouble with content...
The Misplaced SEO-Content Strategy Fight
by Laura Creekmore | Jan 17, 2011 | Content strategy, Search, SEO
I've been working on content strategy and management for a good long time, so I've had my rounds with disreputable SEO practitioners. In the early 2000s, there were a LOT of snake oil salesmen out there. I could tell you some crazy stories, but we all love to sit...
You can’t speak in your own voice if you don’t know what you want to say
by Laura Creekmore | Jan 13, 2011 | Customer service, Social media, Strategy
Authenticity matters a lot these days. I think it matters a lot more online than it did even 10 years ago. In a world where celebrities can get their Twitter accounts verified, people are willing to pay more for the real thing. It's so easy to spoof -- to pretend to...
What I do all day
by Laura Creekmore | Jan 11, 2011 | Content strategy
I get asked a lot what I do on a daily basis. Even other people who've been working in digital media for a while haven't always worked with a content strategist. I've read several good descriptions of content strategy in the past couple of years, from how-to...
I blog about politics, content strategy, information architecture, copyright law, grammar and other stuff that strikes my fancy.
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