Twitter’s been around since early 2007. It really started breaking out in the tech community after its debut at South by Southwest 2007. In the last several months, it’s grown significantly. I think the many mainstream media outlets sticking their toes in the water are having a big impact here, much as more Web- and tech-focused folks wouldn’t want to admit it.
I’ve used Twitter more and more in recent months, for two reasons:
- It helps me stay in touch with trends and thought leaders in digital media.
- I have a number of real-world friends using Twitter regularly.
Companies exploring Twitter usage now can take advantage of both of these areas, but significantly for organizations, when you find your customers are using a service like Twitter, your presence becomes a requirement.
As communications and technology continue to change rapidly, it’s critical that we continue to assess how our target market likes to find and receive information. To do that, we have to always be open to new possibilities ourselves.
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