The Yahoo! Style Guide [print version, also available as the online Yahoo! Style Guide here] arrived at my house while we were on a 7-state Western odyssey last week. So I have just begun to dive into this new entry into the "how to write" contest, but I had to pause...
Creative Commons licensing makes sharing simple
by Laura Creekmore | Jun 27, 2010 | Legal/Regs
Creative Commons has been around for several years, but my conversation about copyright law with Summer Huggins last week made me think it's time for a reminder about this great service. I grew up on The Cluetrain Manifesto. I can even still make a great argument for...
The intensely personal customer experience
by Laura Creekmore | Jun 25, 2010 | Customer service
I've been light around here this week, primarily because my dad had to have his prostate removed yesterday. The surgery went well, and the surgeon expects my dad to get a cancer-free report from the lab results next week -- here's hoping! At Creekmore Consulting, we...
Kicking off the NAMA board year
by Laura Creekmore | Jun 21, 2010 | Personal
I joined the board of the local chapter of the American Marketing Association last year, and I'm about to start my term as the chair of the Shared Interest Group [SIG] program for NAMA. We're working on nonprofit, health care and digital media SIGs for the 10-11 year,...
You’ve got information. Do you have content?
by Laura Creekmore | Jun 18, 2010 | Content strategy, Writing
It's a common refrain, professed by organizations large and small to their content strategists [or perhaps explaining how everything is under control]: Oh, we've got lots of content. We just don't have it on the website. We just need to put it up there. Sometimes,...
How to hire a content strategist: It’s about trust
by Laura Creekmore | Jun 17, 2010 | Content strategy
If you're considering hiring a content strategy vendor, or a content strategist for your staff, I'd recommend you start by reading Rahel Anne Bailie's recent posts: Content strategies: The skills conundrum Abilities and aptitudes for a content strategist The...
College for content strategists
by Laura Creekmore | Jun 16, 2010 | Content strategy
I had to laugh when reading DJ Francis' post listing blog ideas for content strategists. Right about halfway through was the question I get more and more often: How did your college degree prepare you for your content strategy job, especially since it’s highly likely...
The first Nashville Content Strategy Meetup!
by Laura Creekmore | Jun 15, 2010 | Content strategy
OK, I'm excited to announce that we're planning the first Nashville Content Strategy Meetup. Mark your calendars now for: Thursday, July 15 5:30-7p Miro District If you're actively working in content strategy, curious about the topic, or just a person who enjoys a fun...
The right way to do a content audit
by Laura Creekmore | Jun 10, 2010 | Content strategy
At the wonderful Web Content 2010 conference this week, I heard a couple of interesting discussions about qualitative vs. quantitative content audits. Audits and inventories [here's a nice discussion of the difference between audit and inventory] are the retail...
FTC on “saving” journalism: Disaster waiting to happen
by Laura Creekmore | Jun 8, 2010 | Legal/Regs
Lest you think your government works for you.... The FTC released a "discussion draft" document [PDF] this week that outlines some of the challenges facing the newspaper industry. It goes through through the motions of evaluating all these challenges as if the FTC's...
I blog about politics, content strategy, information architecture, copyright law, grammar and other stuff that strikes my fancy.