The Federal Trade Commission today announced that it’s issued revised guidance on a couple of issues critical to the online world:
- Product reviews/endorsements by bloggers
- Testimonials in advertising/Celebrity endorsements
These issues are tightly related in some ways. I’m still reading all in the info out there this morning, but I’ll have a much longer post up tonight or tomorrow.
My short thought: It’s not a good regulation or a fair one for several reasons.