Critical guidance issued by the FTC

The Federal Trade Commission today announced that it’s issued revised guidance on a couple of issues critical to the online world:

  • Product reviews/endorsements by bloggers
  • Testimonials in advertising/Celebrity endorsements

These issues are tightly related in some ways. I’m still reading all in the info out there this morning, but I’ll have a much longer post up tonight or tomorrow.

My short thought: It’s not a good regulation or a fair one for several reasons.

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