I'm re-reading Nicholas Carr's famous Atlantic article from 2008 titled "Is Google Making Us Stupid?" I'm 10 paragraphs in and I've now stopped 4 times, twice to check email, once to tweet about how I keep stopping and now, to start writing this blog post. So it...
Content Strategy: It’s About the Mindset
Content strategy helps you put the business goal first, and it lets the rest of your work flow down from that.
Laura Creekmore speaking at Nashville Chamber 8/5/2011
Update, 8/6/2011: If you wanted to see the slides from my talk on content strategy and marketing yesterday, they're now available on SlideShare. I'm really excited about an upcoming event -- I'm speaking to the Nashville Chamber's interactive shared interest group on...
Metadata makes your content more powerful
Confessions first: Working with metadata is one of my favorite parts of content strategy. I'm just enough of a geek to really appreciate the nitty-gritty details and what happens behind the scenes. But I'm grounded enough to know that just the word metadata makes many...
You must become an accountable content organization
If you're in health care, like most of our clients at Creekmore Consulting, you are already familiar with the term "accountable care organization." ACOs have become a hot topic in health care -- last year's health care reform bill really promotes the idea that health...
Just a small UX complaint
I'm working hard to get to Inbox 0 here on this holiday weekend. I'm down to a few random emails that require me to DO something. One is from E-Verify, the government program that lets you verify an employee's legal ability to work in the United States. This is a...
Discerning structure for content
One of the most important things your content strategy must do is to define the structure that holds the content.
Content strategy, content marketing and the name game
In the past couple of weeks, I’ve read a couple of thought-provoking posts from Lise Janody and Ian Alexander, and I’ve been following the great conversation on the content strategy Google Group
Making content strategy a habit
When we're working with our clients, we find that many people see the value in content strategy after just a conversation or two about how it can improve business results. What's harder is making content strategy a daily practice. Some of our engagements are just...
Required reading: You’re using research wrong
Let me start by saying, My mama raised me right. It just didn't fully take. And so I have disrupted more than one meeting with some -- shall we say -- unpopular assertions about the role of research in marketing and product development. I'm almost always polite*, yet...