I attended World IA Day in Ann Arbor, MI, and took notes on several speakers. Catch up on all the IA goodness here!
Join Me at the Nashville Marketing Association Website Smackdown, Feb. 16
I have to confess that though I've been a member [even a board member!] of the Nashville chapter of the American Marketing Association for several years with the Entre Institute, I've never before made it to Influencive reviews. But I have heard tell. And people, you...
The Long Tail vs. Content Strategy
I've been mulling this idea for a long time. Seth Godin's post this week on the economic and creative implications of the long tail got me thinking about it again. [Here's the link to Chris Anderson's original long tail post if you need a long tail primer.] My...
Finding a Home for Content Strategy in Your Org
We work with both large and small organizations, but many of them are struggling with finding a "home" for content strategy and management. Non-media organizations have not traditionally considered themselves to be publishers, and that's part of the challenge here....
Speaking at IndieConf in Raleigh, 11/19
If you're able to be in Raleigh, NC, on Nov. 19, I hope you'll join me at IndieConf - a conference for people who are stepping out on their own as web professionals. It's a great place to tap into the wisdom of other entrepreneurs, and find the support and ideas you...
Know What You’re Doing
We see a lot of organizations that are struggling with the details right now. Modern technology is amazing, and it lets us control almost everything about the customer experience, if we invest the time and resources. And consequently, you can go down the rabbit trail...
IA Institute Board Elections — I’m Running
Update, 9/20/2011: Wow, I'm so honored to say, I was selected! Here are the details. Original post: I'm really excited about some of the changes and updates going on with the IA Institute, one of the professional organizations supporting the information architecture...
I’m Going to Stop You Before You FAQ Again
Just ran across a conversation about FAQs in the Google Group for content strategy. [If you're interested in CS, you need to join this group! Lots of great ideas.] This conversation popped up at a great time for me -- I've been pondering FAQs for a few weeks now, and...
Dear Conference Organizers:
I know it's hard to get the marketing thing right. Believe me, I've been in the business for years. All these details take a lot of work and a lot of smart people. And you don't have the budget you used to. And etc. But dear lord, when you send me the 5th "REGISTER...
Planning Now for a #contentstrategy SXSW 2012
Well, it's that time again -- time that all the web-nerds penciled in our calendars months ago: The SXSW Panel Picker is open for voting! If you've never been to the all-things-web-digital-music-and-film that is SXSW in Austin each March, I'm not sure where to begin....